In today’s world, advertising is essential for businesses to succeed. With the rise of digital marketing, social media platforms like Facebook have become the go-to option for many companies. However, running successful Facebook ads can be tricky, and not everyone has the expertise to do it right. But, for those who do, the rewards can be significant.
In this article, we will explore the three main lessons learned after generating over $100M in sales from Facebook ads.
Lesson 1: Keep on Advertising No Matter What
Big companies are currently pulling their advertising budgets from social media platforms. This creates a window of opportunity for smaller entrepreneurs to acquire customers for cheaper. Even during times of economic uncertainty, successful advertisers double down on advertising. They know that it is a window of opportunity that they can use to their advantage. By keeping the ads running, they breed a sentiment of trust and familiarity with their customers, making the sales process more comfortable. They understand that advertising is not just about making sales; it’s about building a relationship with their customers.
Lesson 2: Everything Is a Test
When it comes to Facebook ads, everything is a test. You can have all the data in the world, but sometimes an ad that you think is bound to work, fails miserably. Conversely, an ad that you think is a long shot might surprise you and perform exceptionally well. The key is to approach advertising with a beginner’s mind, even if you have a lot of experience. You must be willing to try new things and experiment continuously. By adopting this mindset, you take the pressure off yourself to get every ad right the first time. Instead, you view advertising as an ongoing process of testing, trying, and refining until you find what works.
Lesson 3: If Your Ads Are Not Going to Be Helpful, Don’t Make Them
Frank Kern, one of the biggest names in digital marketing, always says, “Number one, create helpful content. Number two, make sure you make offers.” In other words, if your ads are not going to be helpful to your customers, don’t make them. Your ads should offer something of value to your customers, whether it’s information, entertainment, or a solution to a problem. By providing value to your customers, you build trust and credibility with them, making it more likely that they will engage with your brand.
In conclusion, running successful Facebook ads requires a deep understanding of your target audience, an ability to experiment, and a commitment to providing value to your customers. By keeping these three lessons in mind, you can increase your chances of success with Facebook ads. Remember, advertising is not just about making sales; it’s about building relationships with your customers. By approaching advertising with this mindset, you can create ads that resonate with your customers and help you grow your business.
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