The secret to a successful digital product strategy is knowing how to structure your offers for maximum revenue.
Whether you have an:
- Online course
- High-ticket coaching program
- Low-ticket info product
These tips can help you make sure your digital products are pulling their weight and boosting your business’s bottom line.
The way you set up your offer can make or break your business.
In the words of one of marketing’s greatest, Dan Kennedy, “It’s probably the offer, stupid!”
I’ll be reference Dan’s teachings throughout this post, as well as a few other Marketing Greats – Russell Brunson, Frank Kern and Alex Hormozi.
Ready to stack the deck in your favor and learn the strategies needed to succeed in an ever-changing advertising landscape?
Learn how to create Facebook ad campaigns that work every single time (no matter what you’re selling) with our 100 Million Framework.
3 Digital Product Strategy Tips To Make More Money With Your Products
Here are three marketing strategies you can reference when creating digital products so that they drive massive sales in your business.
Tip #1: Bring Your Sexiest Thing To The Front
This is a concept I learned from the one and only Russell Brunson. He encourages entrepreneurs to bring their sexiest thing to the front of their offer.
So how can you do that?
One way is to think back on your business, and ask yourself…
- What’s the ONE thing your audience is always asking about?
- What is something you offer that people seem to love?
- A topic you talk about that always gets the MOST engagement?
For my business, this thing is Facebook ads.
At ScaleDriven, we actually help our clients with more than just Facebook ads – we’re a performance-based marketing agency, so we analyze your funnel and strategize on how to get you the best results with digital advertising. We also offer support with Google ads, YouTube ads, TikTok ads and more.
But whenever I talk about anything else other than Facebook ads…my content doesn’t get the same traction.
That’s why we focus most of our marketing efforts on the front-end around Facebook ads. Then, if we’re working with a client and we realize they need more marketing support, we might sell them more services on the backend.
Another aspect to this strategy is to bolt on your “sexiest thing” on to the thing you really want to sell.
Russell Brunson did this with Clickfunnels.
He had a bundle going where when you purchased 12 months of Clickfunnels for $997, you’d also get the Funnel Hacker Masterclass for free.
What people wanted the most was the Funnel Hacker Masterclasses, not necessarily 12 months of ClickFunnels. But his goal was to sell more ClickFunnels subscriptions.
So in his marketing, he flipped the messaging around.
He told people that when they bought the Funnel Hacker Masterclass for $997 – they’d also receive 12 months of ClickFunnels for free.
Simply reversing the messaging of his offer made all the difference.
Ask yourself:
- What is the sexiest, most-asked-for thing that I offer
- And how can I bring that to the forefront of my funnels, ads, and everything else?
Pssst. In my case, the sexiest thing I offer, without a doubt, is our 100 Million Framework. It’s just $47 and shows the exact steps I took to generate millions of dollars with ads for the biggest names in business (like Frank Kern and Tony Robbins, just to name a few!). Check out the Facebook ads framework here.
Tip #2: Boost Your Digital Product’s Value With Bonuses
The second digital product strategy that’s going to boost your bottom line is bulking up your product with bonuses.
Alex Hormozi is a big proponent of this strategy.
No matter what, your digital product needs bonuses.
Bonuses serve to do two things.
1.They Increase The Perceived Value Of Your Product
When you stack bonuses, you bolster the value of your core offer.
This strategy isn’t necessarily new. Think back to the era of the infomercial.
Selling the main thing was always accompanied by, “But wait! There’s more! You also get this…and this…and this…”
And on and on and on.
At the end of the day, the value of your bonuses should be way higher than the value of the core offer.
This makes your digital product a no-brainer in the eyes of your ideal clients, because they’re getting such a good deal.
2.The Bonuses Complete And Round Out Your Offer
The bonuses shouldn’t necessarily be the main thing you offer, but they should be additions to your product that help your client get even BETTER results.
Another way you can think of bonuses is that they help you fight back against objections.
For example, my Facebook ads framework helps people create and launch Facebook ads.
And objection someone might have is:
“Well…once I get my ads set up, how will I know if they’re working?”
So to fight this, I give them a tracking system.
Or, someone might think:
“Well, even if I know how to create great ads…how do I know Facebook will show them to the right people?”
To counter this objection, I included a bonus on how to master Facebook targeting.
Ask yourself:
What does my ideal client need to learn AFTER using my core digital product?
Tip #3: Get Feedback From The MarketPlace
Now, if you’ve:
- Brought your sexiest thing to the front
- AND you’ve boosted the value of your product with strategic bonuses
There’s a very high chance you have a successful offer on your hands.
But before you can be sure, you must test your offer.
Testing your offer is a key strage in product development so that you can get feedback from your marketplace.
Because at the end of the day, it doesn’t matter how great YOU think your offer is.
It’s the market’s opinion that matters.
As entrepreneurs, it’s easy for us to get swept up in our ideas. But the worst thing you can do is invest hours and hours into building a digital product BEFORE validating that it’s something the market truly wants.
That’s why you have to put out feelers and test the idea before you commit to building it.
The golden rule?
Test first, build second.
That way you can start building with money in your pocket, which is the best way to it! (And definitely a whole lot better than spending months and thousands of dollars building something only to realize no one wants it…)
Don’t be afraid to tell your audience that you’re running something as a beta round or beta offer.
That way, you can use your customer’s feedback to build the best version of your product possible.
When you follow these three digital product strategy pointers, you’ll dramatically increase your chances of creating a profitable product.
By bringing your sexiest thing to the front of your funnel, you’ll capture more leads. When you throw some juicy bonuses into the mix, you’ll boost the value of your digital product and make it a no-brainer for clients. And by testing it before building it, you will save yourself endless time and money while also getting valuable feedback from the marketplace.
If you want more tips on marketing strategy, check out our podcast Marketing Atlas for weekly episodes to help you grow your business with digital marketing.
