As Social Media becomes an increasingly important part of the advertising landscape, it’s more important than ever to have a successful Facebook ads strategy. But what does it take to be a successful Facebook ads manager?
In this article, we’ll explore four habits of highly successful Facebook ad managers and media buyers. By adopting these habits, you can take your Facebook ads to the next level and drive more revenue for your business.
Habit 1: Check Your Ads Daily
One of the most important habits of a successful Facebook ads manager is to check your ads daily. Whether you’re traveling, on vacation, or just busy with other things, it’s crucial to stay on top of your advertising campaigns. By checking your campaigns daily, you can see how they’re performing and make any necessary adjustments.
If you’re spending a lot of money on Facebook ads, you may want to check them multiple times a day. When you’re pushing a lot of volumes, you better be on top of your ads. By checking your ads frequently, you can collect data faster and make decisions more quickly.
Habit 2: Change and Test Creatives Every Week
Another habit of successful Facebook ad managers is to change and test creatives every week. Creative fatigue is a major problem on Facebook, and if you’re not refreshing your ads frequently, you’re likely to see a decline in performance. By testing new creatives every week, you can keep your ads fresh and engaging for your target audience.
If you don’t have the time or resources to create new creatives every week, consider hiring someone to do it for you. Alternatively, you can use Dynamic Ads to automatically generate new ads based on your product catalog or website content.
Habit 3: Test New Campaign Objectives and Strategies Every Week
In addition to testing new creatives, successful Facebook ad managers also test new campaign objectives and strategies every week. By trying out different approaches, you can find what works best for your business and your target audience.
For example, if you have a conversion funnel that’s working well, you might try running a messenger campaign to that same funnel. Or, if you have a lead magnet, you might run a lead generation campaign and bypass the opt-in page. Testing new strategies can help you find new sources of revenue and expand your customer base.
Habit 4: Check the Math on Your Funnel and Strategies Every Month
Finally, successful Facebook ads managers check the math on their funnel and strategies every month. By reviewing past performance and comparing it to current performance, you can identify what’s working and what’s not.
This can help you make more informed decisions about where to allocate your ad spend and how to optimize your funnel.
Creating a comprehensive report and reviewing it with your team can also help you stay on top of your campaigns and make data-driven decisions. By checking the math on your funnel and strategies every month, you can ensure that you’re getting the most out of your Facebook ads.
By adopting these four habits of successful Facebook ads managers, you can take your campaigns to the next level and drive more revenue for your business.
Whether you’re a media buyer, an entrepreneur, or a Facebook ads manager, these habits can help you stay on top of your campaigns, refresh your creatives, test new strategies, and optimize your funnel. If you’re looking to improve your Facebook ads strategy, be sure to follow these habits and track your progress over time.
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