ScaleDriven Blog

“Ad for Facebook”: The Dos and Donts of Facebook Advertising

Marketing and advertising on Facebook can be complex, but most important is having a clear guide to get more leads, close more sales, and take your business to the next level. In this article, we’ll discuss some common myths that can ruin your Facebook ad performance and what you can do to avoid them.

Facebook Advertising Myth #1: “My client is not on Facebook”

This is a big myth that’s not true. Everyone has a Facebook ad account, regardless of who you’re targeting. Whether you’re targeting stay-at-home moms, high-level executives, entrepreneurs, business owners, chiropractors, or engineers, they all have a Facebook account. They can be users targeted if you know how to do it.

One way to target specific audiences is to use third-party data. This allows you to target specific behaviors or professions like chiropractors, consultants, and executives. In fact, at, most of our clients are business-to-business companies, and we use a lot of third-party data to target business owners and entrepreneurs on Facebook.

Facebook Ads Myth #2: “The quality of leads from Facebook is low”

Another common Facebook marketing myth is that the quality of leads from Facebook is low. While it’s true that not every lead will be a good fit for your business, the quality of leads can be improved by targeting the right audience and using the right messaging.

One way to improve the quality of leads is to use custom audiences and lookalike audiences. Custom audiences allow you to target specific groups of people who have already shown an interest in your business. In contrast, lookalike audiences allow you to target people similar to your current customers.

Another way to improve the quality of leads is to use retargeting. Retargeting allows you to show ads to people who have already visited your website or engaged with your business in some way. This can help to increase the chances of converting leads into customers. By the way, Facebook video and image ads for retargeting work really well!

Myth #3: “Facebook ads are too expensive”

It’s a common misconception that Facebook ads are too expensive, but this isn’t necessarily true. While it’s true that the cost of Facebook ads can vary depending on several factors, there are ways to keep the cost down.

One way to lower the cost of Facebook ads is to use the right targeting options. Another one is to use another Facebook page. By targeting the right audience, you can reduce the cost per lead and increase the chances of conversion.

Another way to lower the cost of Facebook ads is to use the right ad format. Different ad formats have different costs; some may be more effective for your business than others. You can also try with Campaign Budget optimization and see how it performs for your business.

Myth #4: “Facebook ads don’t work for my business”

While it’s true that not every business will have success with Facebook ads, it doesn’t mean that they don’t work. The key to success with Facebook ads is to test different targeting options, ad formats, and messaging to find what works best for your business. This is the key to how to advertise on Facebook.

You can also try with different demographics, different objectives, different ad sets and actions that your user can take.

Tips for success with Social Media Advertising and Facebook ads:

  • Use custom audiences and lookalike audiences to target the right audience.
  • Use retargeting to increase the chances of conversion.
  • Test different ad formats to find what works best for your business.
  • Use the right targeting options to reduce the cost per lead.

By following these tips and avoiding the common myths about Facebook ads, you can improve the performance of your ad campaigns and get the results you want for your business.

What are the benefits of using Facebook Advertising?

Facebook Advertising can be a highly effective tool for reaching and engaging with potential customers. It doesn’t matter if you have an online store or a local business. With over 2 billion active users, Facebook is one of the most widely used social media platforms, making it an ideal platform for advertising. Here are just a few of the benefits of using Facebook Advertising for your business:

  • Targeted Reach: Facebook Ads allow you to target specific audiences based on interests, location, age, and more. This helps you reach the people who are most likely to be interested in your products or services.
  • Cost-Effective: Compared to other forms of advertising, Facebook Ads are relatively inexpensive. You can set a budget and adjust it as needed, so you don’t have to worry about overspending.
  • Measurable Results: Facebook Ads provide detailed analytics that allow you to track the performance of your campaigns. This helps you make informed decisions about how to optimize your ads for better results.
  • Flexible Format: Facebook Ads come in a variety of formats, including images, videos, carousels, and more. This allows you to create ads that best suit your needs and capture the attention of your target audience.

Facebook Advertising is a powerful tool for reaching potential customers and growing your business (just like Google ads). With targeted reach, cost-effectiveness, measurable results, and a flexible format, it’s no wonder why so many businesses are turning to Facebook Ads to promote their products and services.

Tips for Creating Effective Facebook Ads

Creating effective Facebook ads can be a key part of your marketing strategy but can also be challenging. Here are some tips for designing Facebook ads that will help you reach your goals:

  1. Make your ad visually appealing: Customize your posts and use high-quality images and graphics that will draw people in and make them want to learn more.
  2. Keep your ad copy concise and to the point: Try to keep your message short and sweet, and make sure it’s clear what you’re offering.
  3. Target the right audience: Use Facebook’s targeting tools in the Facebook ads manager to ensure your ad reaches the right people.
  4. Track your ad performance: Use Facebook’s analytics tools to monitor your ad’s reach, brand awareness, engagement, and conversions. This will help you make adjustments and optimize your ad for better performance.

By following these tips, you can create effective Facebook ads that will help you reach your target audience and achieve your marketing goals.