We are running several types of campaign objectives depending on what we are trying to achieve.
- The first campaign objective is our usual conversion campaign.
- The second campaign objective is a really strong contender: lead generation campaigns.
The difference between a lead generation campaign in a conversion campaign is that conversion campaigns are set up with the conversion objective. So somebody clicks on an ad and exits Facebook to go somewhere else.
If you’re ever wondering what are the other two campaign objectives you should run, watch the video above...
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