In the world of digital marketing, collaboration is key to success. Whether you’re working with a trusted colleague or partnering with an agency to run your Facebook ad campaigns, proper access management is crucial. In this article, we will delve into the best practices for granting access to Facebook Business Manager, ensuring a seamless and secure workflow for all parties involved.
Understanding Ownership and Data Retention
When it comes to Facebook ad campaigns, it’s essential to have a clear understanding of ownership. The philosophy advocated by experts at Scale Driven underscores the importance of retaining ownership of Facebook ad accounts and pixels by the client funding the campaigns. This strategic approach ensures that valuable data collected through ad campaigns remains with the client, enhancing the long-term value of their Facebook pixel.
Organizational Structure within Facebook Business Manager
To establish a well-structured foundation, it’s vital to comprehend the hierarchy within Facebook Business Manager. At its core, the Business Manager acts as an umbrella, encompassing various assets:
- Facebook Page: Your business’s online presence lives here, distinct from personal profiles.
- Ad Account: Essential for managing ad campaigns, it’s advisable to create multiple ad accounts with different payment methods for added security.
- Facebook Pixel: The powerhouse of data collection, the pixel should be installed across all relevant pages to maximize its potential.
- Instagram Profile: For businesses leveraging both Facebook and Instagram, linking these profiles within the Business Manager offers seamless ad campaign coordination.
Inviting Employees and Partners
To foster collaboration, invite relevant personnel into your Business Manager. Employees and partners should be categorized accordingly to ensure controlled access. Social media managers, for instance, may require access to your Facebook page and Instagram profile, but not necessarily your ad account.
Navigating Agency Partnerships
When collaborating with agencies, the process becomes more nuanced. By inviting agencies as partners, a secure connection is established between their Business Manager and yours. This enables the agency to access the necessary assets, including Facebook page, ad account, pixel, and Instagram profile. Providing the agency’s Business Manager ID is crucial to configuring the appropriate access levels.
Advantages of Multiple Administrators
Mitigate potential risks by designating multiple administrators within your Business Manager. This proactive step safeguards your assets in case of account restrictions or bans. Having at least two administrators, whether a trusted colleague or family member, ensures uninterrupted management of ad campaigns and data.
Scaling Your Approach
For those managing multiple clients or businesses, utilizing multiple Business Managers offers scalability and flexibility. Each Business Manager can house different ad accounts and assets, providing a failsafe option in case of unforeseen circumstances.
In the realm of Facebook ad campaigns, precise access management is the cornerstone of successful collaboration. By adhering to the best practices outlined in this guide, you can confidently grant access to Facebook Business Manager, optimizing workflow efficiency while safeguarding valuable data. Remember, a well-structured approach not only enhances collaboration but also paves the way for a thriving digital marketing strategy.
