As a business owner, you may be wondering which advertising platform to use to reach your target audience effectively. With a wide range of advertising platforms available, it can be a daunting task to select the right platform that will meet your business needs.
Facebook Ads and Google Ads are two of the most popular advertising platforms used by businesses today. While both platforms have their advantages, the platform you choose to use depends on your business goals, audience, and marketing objectives.
In this post, we will compare Facebook Ads and Google Ads and help you make an informed decision on which platform to use for your business.
Understanding Facebook Ads and Google Ads
Before we dive into the comparison between Facebook Ads and Google Ads, let’s understand what each platform is all about.
- Facebook Ads: Facebook Ads is an advertising platform that allows businesses to create and run ads on Facebook, Instagram, Messenger, and other third-party apps and websites that are part of the Facebook Audience Network. With over 2.8 billion monthly active users, Facebook Ads provides businesses with an opportunity to reach a wide range of audiences based on demographics, interests, behaviors, and location.
- Google Ads: Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create ads that appear on Google Search and other Google properties, including YouTube, Gmail, and the Google Display Network. Google Ads works on a pay-per-click (PPC) model, where businesses only pay when a user clicks on their ad.
Facebook Ads VS Google Ads: The Main Differences
Facebook Ads and Google Ads are two of the most popular online advertising platforms. Facebook Ads is a social media advertising platform that allows businesses to reach their target audience based on their interests, demographics, behaviors, and more. It includes ads on Facebook, Instagram, Messenger, and Audience Network.
On the other hand, Google Ads, formerly known as Google AdWords, is a search engine advertising platform that displays ads on Google search results pages, YouTube, Google Maps, and other Google partner sites. It targets users based on their search queries, interests, browsing history, and location.
Intent-based VS Behavior-based
One of the main differences between Facebook Ads and Google Ads is how they target users. Google Ads is an intent-based platform, meaning that it targets users who are actively searching for something. For instance, if someone is searching for “best hotels in New York,” Google Ads will display ads for hotels in New York.
On the other hand, Facebook Ads is a behavior-based platform, meaning that it targets users based on their interests, behaviors, and demographics. For example, if someone likes to travel, Facebook Ads will show ads for hotels and travel packages.
Granularity of Targeting
While both Facebook Ads and Google Ads allow businesses to target their audience, the granularity of targeting is different on each platform. Google Ads offers a higher level of granularity, allowing businesses to target users based on specific keywords, demographics, and locations.
Facebook Ads, on the other hand, offers a broader range of targeting options, including interests, behaviors, demographics, and location. While this makes it easier to reach a wider range of audiences, it also makes it harder to target specific users.
Ad Creatives
The type of ad creatives used on each platform is also different. Google Ads primarily uses text-based ads, while Facebook Ads uses a wide range of ad formats, including images, videos, carousels, and slideshows. Facebook Ads also allows businesses to use interactive ad formats, such as augmented reality (AR) and playable ads.
When it comes to ad creatives, Facebook Ads require more attention and creativity to keep ads fresh and engaging. In contrast, Google Ads ads can run for longer periods without requiring frequent changes.
Cost
Another major difference between Facebook Ads and Google Ads is the cost. Google Ads works on a PPC model, where businesses only pay when a user clicks on their ad. The cost of each click depends on the keyword’s competitiveness and the ad’s relevance.
Facebook Ads, on the other hand, works on an auction-based system, where businesses bid for ad space. The cost of Facebook Ads depends on several factors, including the ad’s relevance, the target audience, and the bid amount.
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