Acquiring customers through Facebook marketing can be a great way to grow your business, and there are several strategies you can use to make the most of your advertising efforts. Today, I want to share with you three effective you can use Facebook advertising to acquire more customers.
Understanding Acquisition Funnels
Before diving into the specific strategies, it’s important to understand what acquisition funnels are and how they work.
Essentially, an acquisition funnel is a process that helps you to acquire new customers in a cost-effective way and are a crucial aspect of customer acquisition.
The main purpose of an acquisition funnel is to liquidate the cost of acquiring customers. Regardless of what you sell – whether it’s ads, professional services, or e-commerce products – you’re in the business of acquiring customers. The best way to use your advertising budget is to try to liquidate your ad cost as fast as possible, so you can get buyers, leads, or clients for free.
This can be achieved by offering a low-cost, high-value product or service that entices potential customers to take action and become more familiar with your business.
How Acquisition Funnels Work
Acquisition funnels work by offering something that’s cheap, inexpensive, and has a lot of value. For instance, you can sell a cheap PDF book for $5.95 or offer a free plus shipping book for $10.
The key is to offer something that’s simple, inexpensive (ideally under $50), and packs a punch with value. At Scale Driven, we recently ran a $49 massage offer for a local chiropractor and it was extremely successful. Each patient was worth over $300 on the back end to the chiropractor.
Three Ways to Acquire More Customers with Facebook Advertising
If you want to crush it on Facebook Ads and use it to acquire more customers, here you have the three best ways that we use in our agency, ScaleDriven:
1. Utilize Lead Generation Ads
Lead generation ads are an excellent way to get potential customers to give you their contact information. The goal of these ads is to get people to take an action, such as filling out a form or signing up for a free trial. This way, you can build a list of qualified leads and continue to reach out to them over time.
They are designed to get people to take a specific action, such as filling out a form, signing up for a free trial, or downloading a resource. By requiring an action, you can collect valuable information about your prospects, such as their name, email address, and phone number. This information can then be used to continue the conversation and keep them engaged with your brand.
There are several types of lead generation ads that you can use, including display ads, video ads, and sponsored content. Display ads are typically displayed on websites, while video ads are played before or during a video on platforms like YouTube or Vimeo. Sponsored content is a type of content marketing where you create valuable resources, such as blog posts or e-books, and promote them through paid advertising.
One of the biggest benefits of lead generation ads is that they allow you to reach a large audience quickly and efficiently. By using targeted advertising, you can ensure that your ads are shown to people who are most likely to be interested in your products or services. This means that you can get the most out of your advertising budget, and maximize your return on investment.
Another benefit of lead generation ads is that they allow you to build a database of qualified leads. By collecting information about your prospects, you can create a list of people who are interested in your products or services, and who have shown a willingness to engage with your brand. This database can then be used to nurture your leads over time, and convert them into paying customers.
Retargeting ads allow you to reach people who have already interacted with your business in some way. For instance, if someone visited your website but didn’t purchase, you can retarget them with ads to encourage them to complete their purchase. Retargeting ads have a higher conversion rate because the people you’re reaching out to are already familiar with your business.
They are a powerful tool for businesses looking to boost their conversion rates and reach out to potential customers who have already interacted with their brand. Retargeting ads work by tracking the behavior of users who have visited a website or engaged with a business in some way, allowing the business to show targeted ads to those users as they browse other websites. This is an effective way to encourage users who have shown an interest in a business to take a specific action, such as making a purchase.
One of the key benefits of retargeting ads is that they have a higher conversion rate compared to other types of ads. This is because the people who are being targeted are already familiar with the business and have shown some level of interest. By showing them targeted ads, businesses can remind them of their original interest and encourage them to take a desired action.
Retargeting ads can be used in a variety of ways to achieve different business goals. For example, businesses can use retargeting ads to promote specific products or services, offer special discounts or promotions, or simply drive more traffic to their website. These ads can be tailored to the specific needs and goals of the business, allowing for a more personalized and effective approach to advertising.
3.Offer a Front-End Offer
A front-end offer is an inexpensive, high-value offer that’s meant to entice potential customers to take action. The goal of a front-end offer is to get people to make a purchase, sign up for a free trial, or take some other action. This way, you can start building a relationship with them and continue to market to them over time.
In today’s highly competitive market, it’s more important than ever for businesses to find ways to stand out from the crowd. A well-designed front-end offer can be the key to attracting new customers and growing your business. Here’s why.
A front-end offer provides potential customers with a high-value proposition that’s hard to resist. By offering an inexpensive product or service that provides real value, businesses can convince customers to take action and start a relationship with them. This is particularly effective for new businesses looking to establish a customer base, as well as established businesses looking to expand their reach.
The goal of a front-end offer is to get people to take action and start a relationship with your business. By offering an attractive proposition, businesses can start building trust with their customers and establishing a foundation for future marketing efforts. Over time, this can lead to increased customer loyalty and higher lifetime customer value.
One of the great things about front-end offers is that they’re relatively inexpensive to create and promote, yet can have a big impact on your bottom line. By offering a low-cost product or service, businesses can generate a significant amount of revenue without breaking the bank. This allows businesses to invest in other areas of their operations, such as product development and marketing, that will help drive growth in the long run.
Facebook advertising can be an excellent way to acquire more customers for your business. By utilizing lead generation ads, retargeting ads, and a front-end offer, you can reach a wider audience, build a list of qualified leads, and increase your chances of acquiring new customers.
As a business owner, you are always on the lookout for new and innovative ways to reach more customers and grow your business. In today’s digital age, one platform that can help you achieve this is Facebook. With over 2.8 billion monthly active users, Facebook offers a vast audience that you can tap into to promote your business and reach new customers.
To create a front-end offer, you can create a Facebook ad that promotes the offer and includes a call-to-action. You can also create a landing page on your website that is optimized for the offer and includes a clear call-to-action. This will give users a clear path to take advantage of the offer and become a customer.
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