Are you thinking about using Twitter Ads for your business but don’t know where to start? Look no further, because we’ve got all the information you need in this comprehensive tutorial.
Early Findings from Our Own Testing
Before diving into the details, it’s important to note that we are still in the early stages of testing Twitter Ads for our brand. However, we have seen promising results and want to share our findings with you.
Partner with a Trusted Team
If you’re interested in partnering with a team to scale your business and increase your ad spend, visit scaledriven.com. Our team does not charge any retainers, monthly fees, or percentage of ad spend. We simply charge a percentage of what we bring to the table.
Our Experience with Twitter Ads
A couple months ago, a client approached us and asked about the potential of running ads on the Twitter platform, especially since Elon Musk had recently bought it. There was a lot of buzz and mixed reviews about the platform, so we decided to wait a few weeks to see how it would perform.
Fast forward a couple weeks, and we decided to launch a campaign. We actually tried running Twitter Ads about four years ago and had poor results. This time, we opened a new ad account and were pleasantly surprised by the initial success we saw after only spending a couple hundred dollars on the platform.
At scale driven.com, we test with our money before offering clients and customers services. We launch ads for our products and funnels, and if they perform well, we continue testing and scaling to see how far we can take them. We then create documentation and train our team before sharing our strategies with others.
Pros and Cons of Twitter Ads
So, what have we learned about Twitter Ads so far? For one, the platform has a lot of targeting options. You can target by keywords, interests, behaviors, and even specific accounts. This allows you to get specific with your audience and ensure that your ads are being seen by the right people.
Another positive aspect of Twitter Ads is the cost. The cost per engagement (CPE) is relatively low compared to other social media platforms. The cost per click (CPC) is also low, which is great news for those looking to drive traffic to their website.
However, there are a few drawbacks to consider. The first is the limited ad formats. Twitter only offers a few options for ad formats, which can be limiting for those looking to get creative with their campaigns. Additionally, the platform has a smaller user base than other social media giants like Facebook and Instagram. This means that you may have a harder time reaching a large audience.
Is Twitter Ads Right for Your Business?
Overall, we have found Twitter Ads to be a promising platform for advertising, especially considering the targeting options and low cost per engagement and click. While it does have its limitations, it may be worth testing for your business to see if it’s a good fit.
As always, testing and tracking your ad performance is important to see what works and what doesn’t. And if you need help with your ad campaigns, don’t hesitate to reach out to the team at ScaleDriven.